There are many reasons to pay attention to search engine optimization, not the least of which is–your online reputation may one day need to be saved by that industry. SEO is an industry that is only going to grow more important as time goes on. This article argues that SEO is not so much technical as it is about reputation. Certainly this is true–if you have a good reputation, then you don’t need to know how to manage your online reputation.
SEO is about meeting the computer halfway: Google wants to understand the web, and it’s up to you to make sure your information is what Google needs, and that it’s located where Google needs to find it. As search engines get smarter and better able to understand written text, SEO is actually becoming less technical and arcane, and more concerned with producing better text.
Producing better content, and a better reputation, is the key to SEO these days. The argument the article makes is that SEO isn’t as much of a computer industry as a public relations industry. The SEO professionals in Tuscon should read this article and even if they disagree, they should consider the arguments herein.
An SEO Monopoly campaign has the potential to increase a company's weekly number of leads ten fold.
Ever gone to Google to plus in a keyword and been met with nothing but spam? This is a terrible problem that is currently spreading to every corner of the Internet. One investigative SEO professional googled “NFL Jerseys”, “Pandora jewelry”, and “Thomas Sabo”–all of which turned up mainly spam links. I thought my Tuscon friends would find some of this interesting, as we recently had a discussion involving Pandora Jewelry.
In this article, I will show you several examples of where Google’s search is absolutely broken (and by broken, I mean that 10 out of 10 page one search results are entirely fraud). I will also show you exactly how these rankings are achieved and take a look at what the impact on consumer’s may very possibly be. Last but not least, I’ll try to help you recognize these kinds of websites so you can avoid them as they become increasingly difficult to identify.
The author of the article lays out the case, painstakingly, that this spamming is becoming more and more widespread in Google and that it is not being consistently combated. Basically, the author’s contention is that Google needs to lessen the authority of keyword-rich anchor texts.
SEO Monopoly is the practice of monopolizing the search results under one or more keywords.When talking amongst search engine optimization professionals and junkies, you will often hear it heard that SEO is an underfunded industry. I have always taken this to be a “true-ism”, but have never really investigated what the reasons would be–chalking it up to the fact that the industry’s importance is not truly appreciated. However, this article at SearchEngineWatch by John Lynch lays out some very convincing reasons why search engine optimization is underfunded.
Directors and product managers are typically judged by quarterly growth. Frequently, the efforts of a SEO campaign can take 12-18 months (especially for new domains) before any palpable results are felt, meaning marketing managers are less likely to invest in these endeavors for sustained periods.
The four reasons, in short, are: shot terms goals are hurting long term success, executing SEO work can turn nightmarish, marketing managers are floating adrift in the Jargon Sea, and organic search traffic isn’t properly valued over time.
My friends in Tucson would do well to learn from these basic lessons.
The latest SEO technique is forming an SEO MonopolyThe power of an online review is often under-estimated. People look to the Internet for their information needs these days–it is not at all uncommon to hear a conversation end with, “I don’t know–Google it.” But people do not often understand how important one online review can be to the success, or lack thereof, of a business. A single online review can keep prospective clients from using a business’ services or buying their products. How seriously do businesses take these online reviews? Exhibit A:
An EBay buyer in the US has been hit with a court summons for a $15,000 online defamation lawsuit after leaving negative feedback for a seller.
Michael Steadman from Florida bought a clock from seller Elliot Miller in 2008. Although the clock was sold “as-is” it arrived in three separate packages which Steadman believed did not make a single complete item.
After getting his money back from the transaction, Mr Steadman left a negative feedback comment alleging Miller to have the “ethics of a used car salesman” and to be a “bad seller”.
The Miami Dade County Court will ultimately decide the fate of this lawsuit, but it serves as an interesting example of how important businesses seem to think their online reviews are. This particular Ebay vendor seems convinced that this one negative review has cost him in excess of $15,000.
Forming an SEO Monopoly is the most powerful thing a company can do to center themselves in the organic search results.The Sunshine Coast Daily has an interesting profile up of a local SEO professional and his company. Mark Edwards is the founder of a company called iEnhance, which works in SEO locally. He says that in 2008, when he first started in the industry, social networking was not as important of a force as it now is. Facebook and Twitter, the instantaneous forms of social networking, were either non-existent or not as important back then.
“Internet business use is expanding rapidly too, across generations, cultures and physically across countries too. Competition online is increasing accordingly. Businesses really must have practical, not just pretty websites and online marketing plans to compete effectively 24-7.”
This is certainly true. The trend has been towards all companies creating not just pretty websites, but highly functional websites with all of the right bells and whistles.
SEO Monopoly is an incredibly powerful form of SEOWelcome to WordPress. This is your first post. Edit or delete it, then start blogging!
The B2B marketplace is just becoming aware of the amazing advantages in forming an SEO Monopoly.